How Coca-Cola Uruguay Accelerated Its Vendors' Productivity by 50% with Salesforce

Victoria Nogueira
Victoria Nogueira
Marketing Lead
May 5, 2022
Share:
Victoria Nogueira
Marketing Lead
Share:
May 5, 2022
How Coca-Cola Uruguay Accelerated Its Vendors' Productivity by 50% with Salesforce
Country
Uruguay
Industry
Food & Beverage
Size
+10.000

Coca-Cola Uruguay's sales agents and customers were out of sync, causing stock inaccuracies and delivery issues. Hikko configured Sales Cloud, integrated Google Maps and legacy databases, and helped accelerate vendor productivity by 50%.

Introduction

Coca-Cola's bottling plant in Uruguay is one of the most active in South America, with 27,000 points of sale and 4 distribution centers.

Inspired by the success of Coca-Cola in Germany using Salesforce, the Uruguayan team asked Hikko to help them configure and adapt Sales Cloud to improve their sales and customer service experience.

The Challenge

Coca-Cola Uruguay was facing a communication problem between its sales agents and customers.

That gap caused inaccuracies in stock control, new demands, and product distribution, negatively impacting operations and leading to an unsatisfactory customer experience.

The Solution

We integrated Google Maps to make customer deliveries more efficient and organized, and linked legacy databases into Salesforce to keep all their systems in sync.

This allowed Coca-Cola to significantly reduce delivery planning times, improve the quality of its customer information, and increase sales staff productivity, giving managers and sales analysts end-to-end visibility of the process. Sales agents' service improved with every customer visit.

What we delivered

Automated agent routing with Google Maps
Sales agent routes are planned with Salesforce and Google Maps, making customer deliveries more efficient and organized.
Legacy databases connected to Salesforce
Legacy systems were linked into Salesforce so every system stays in sync and customer information stays accurate.
Real-time visibility for managers
Managers can see in-time activities and results, with end-to-end visibility across the sales process.
Sales reporting with Reports and Dashboards
Managers and sales analysts track performance through powerful Salesforce reports and dashboards.

Conclusion

With Sales Cloud configured around how its sales force actually works, Coca-Cola Uruguay reduced delivery planning times, improved the quality of its customer information, and accelerated its vendors' productivity by 50%.

Managers and sales analysts now have end-to-end visibility of the process, and every customer visit is better informed than the last.

60%
Reduced wait time
95%
On-time delivery rate
+15%
Improvement in employee productivity

Ready to stop fixing and start scaling?

Let’s discuss a post-implementation health check and a roadmap for maximizing your Salesforce ROI.

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Published:
October 22, 2026
Last Updated:
October 20, 2026