How Coca-Cola Uruguay Accelerated Its Vendors' Productivity by 50% with Salesforce

Coca-Cola Uruguay's sales agents and customers were out of sync, causing stock inaccuracies and delivery issues. Hikko configured Sales Cloud, integrated Google Maps and legacy databases, and helped accelerate vendor productivity by 50%.
Introduction
Coca-Cola's bottling plant in Uruguay is one of the most active in South America, with 27,000 points of sale and 4 distribution centers.
Inspired by the success of Coca-Cola in Germany using Salesforce, the Uruguayan team asked Hikko to help them configure and adapt Sales Cloud to improve their sales and customer service experience.

The Challenge
Coca-Cola Uruguay was facing a communication problem between its sales agents and customers.
That gap caused inaccuracies in stock control, new demands, and product distribution, negatively impacting operations and leading to an unsatisfactory customer experience.
The Solution
We integrated Google Maps to make customer deliveries more efficient and organized, and linked legacy databases into Salesforce to keep all their systems in sync.
This allowed Coca-Cola to significantly reduce delivery planning times, improve the quality of its customer information, and increase sales staff productivity, giving managers and sales analysts end-to-end visibility of the process. Sales agents' service improved with every customer visit.
What we delivered
Conclusion
With Sales Cloud configured around how its sales force actually works, Coca-Cola Uruguay reduced delivery planning times, improved the quality of its customer information, and accelerated its vendors' productivity by 50%.
Managers and sales analysts now have end-to-end visibility of the process, and every customer visit is better informed than the last.



