The challenge

Coca-Cola's bottling processing plant in Uruguay is one of the most active in South America, with 27,000 points of sale and 4 distribution centers.

Coca-Cola Uruguay was facing a problem with its communication between sales agents and customers, causing inaccuracies in stock control, new demands, and product distribution. This impacted negatively their operations generating an unsatisfactory customer experience.

Inspired by the success of Coca-Cola in Germany using Salesforce, they asked us to help them configure and adapt Sales Cloud to improve their sales and customer service experience.

The solution

We integrated Google Maps to make customer deliveries more efficient and organized. Also, legacy databases were linked into Salesforce to keep all their systems in sync.

This allowed Coca-Cola to significantly reduce delivery planning times, improve customer information quality and increase their sales staff productivity, providing an end-to-end visibility process to managers and sales analysts. Agents sales service improved with each visit to customers.

The results

• Agent routing automation using Salesforce and Google Maps.
• Visualization of in-time activities and results for managers.
• Visualization of powerful sales reports using Reports and Dashboards.