Driving the dream: Hikko joins Patricia Pita’s run at the Dakar 2024

The challenge of reaching the top together

When Patricia shared her dream with us, we understood that she was determined to make it come true. Knowing that to reach the top you have to think big, train hard and be part of a team eager to make its way through unknown terrain, we were certain that she was the right person to support in this Dakar edition.

When it comes to endorsing a female Dakar Rally driver, we are not just backing an individual; we're supporting a symbol of resilience, breaking barriers, and inspiring change.

Astara: the team with the lowest carbon footprint in Dakar’s history

We support the Astara Team because we are convinced that the adventure can only continue in a clean environment. This team is an example that to leave a mark on people, it is not necessary to do so on the planet.

Astara is recognized to be one of the most sustainable teams in Dakar because of its commitment to environmental responsibility. This will be the third consecutive year in which they take action by competing using E-fuel to achieve a completely neutral carbon footprint in its competition vehicles.

Additionally, as they have done in previous years, at the end of the competition, the team will measure, report, and offset the carbon footprint of the entire team.

The first all-female duo led team

At Hikko, we prioritize actions corresponding to SDG 13 (Action for climate) and SDG 5 (Gender equality) driven by our conviction that they open doors to possibilities, enhance parity, and show the way for those to come.

It is the first time in the history of the Dakar that a team will be led by two female drivers in the T1/2 Ultimate category.

Patricia Pita is the first Uruguayan rally driver. She fought to make her dream come true and is working to spread an inspirational message to young women about the world of sport.

The art of moving forward together

Inspired by those who endure like Patricia, we promote the race towards a better future,

with a sustainable environment and a more equal society. A thrilling race full of obstacles

to overcome, because to do so makes us all better.